Timber Labelling: Why Consumers Demand Country-of-Origin Info on Wood Products (2026)

A growing chorus of consumers is demanding country-of-origin labels on timber products sold in Australia. With timber imports reaching unprecedented levels, the call for transparency has never been louder.

A recent survey by consumer group Choice revealed an overwhelming 99% of respondents want to know the source and origin of the timber they purchase. Jarni Blakkarly, a Choice reporter, explains, "People are increasingly conscious of their environmental impact and seek choices that align with their values."

The survey, which polled over 7,200 individuals, found that nearly all participants believed country-of-origin information would influence their buying decisions. Clear labelling laws, according to Mr. Blakkarly, empower shoppers to make informed choices and "vote with their wallets."

But here's where it gets controversial: while Australia has laws to combat illegal logging, these regulations only apply to importers. Wholesalers and retailers are not required to provide this critical information to buyers.

And this is the part most people miss: the real-world impact of logging extends far beyond our borders. Malaysia, for instance, once had one of the world's highest deforestation rates. While tree loss has decreased, the effects on local communities persist.

Jarni Blakkarly traveled to the Malaysian state of Sarawak, on Borneo, to uncover the origins of timber products sold in Australia. He witnessed loggers operating with government permits but without community consent. Indigenous villagers, striving to maintain their traditional way of life, have formed blockades to protect the jungle, a vital source of food and medicine.

"They're highlighting the very real impact logging has on their lives and livelihoods," Mr. Blakkarly said.

The Australian Forest Products Association (AFPA) has been advocating for timber labelling reform for years. Diana Hallam, AFPA's chief executive, believes consumer demand will drive change. "If consumers speak up, we'll get there," she said.

Ms. Hallam emphasized the need for stronger laws, citing recent federal government surveys that uncovered imported timber failing traceability testing. She also revealed a survey finding laminated veneer lumber (LVL) imports from China containing banned Russian timber.

"The current system obscures the timber's origins," Ms. Hallam said.

So, what do you think? Should country-of-origin labels be mandatory for timber products? How can we ensure transparency and sustainability in the timber industry? We'd love to hear your thoughts in the comments!

Timber Labelling: Why Consumers Demand Country-of-Origin Info on Wood Products (2026)

References

Top Articles
Latest Posts
Recommended Articles
Article information

Author: Lidia Grady

Last Updated:

Views: 5952

Rating: 4.4 / 5 (65 voted)

Reviews: 80% of readers found this page helpful

Author information

Name: Lidia Grady

Birthday: 1992-01-22

Address: Suite 493 356 Dale Fall, New Wanda, RI 52485

Phone: +29914464387516

Job: Customer Engineer

Hobby: Cryptography, Writing, Dowsing, Stand-up comedy, Calligraphy, Web surfing, Ghost hunting

Introduction: My name is Lidia Grady, I am a thankful, fine, glamorous, lucky, lively, pleasant, shiny person who loves writing and wants to share my knowledge and understanding with you.