Get ready for a game-changer in the world of sports and automotive partnerships! Ram Trucks is revving up to join forces with TKO Group Holdings, uniting the powerhouse brands of WWE, UFC, and PBR in an unprecedented collaboration. But here's where it gets exciting: starting January 2026, Ram will become the first-ever multi-year auto partner across these three iconic sports and entertainment giants, under TKO's ownership. This isn't just a sponsorship—it's a bold statement about strength, durability, and performance.
And this is the part most people miss: this partnership isn't just about slapping logos on events. Ram is diving deep into the fan experience, creating exclusive activations, custom content, and on-site adventures that will put their trucks front and center in the most thrilling moments of WWE, UFC, and PBR. Imagine Ram trucks roaring into the WWE ring, the UFC Octagon, and the PBR bucking chute—talk about making an entrance!
Controversial take alert: Some might argue that aligning with high-octane sports like UFC and PBR could be a risky move for a truck brand. But Ram sees it differently. As UFC President Dana White puts it, “We are talking about three of the biggest sports and entertainment companies in the world teaming up with one of the baddest truck companies in the country.” It’s a match made in adrenaline-fueled heaven. Tim Kuniskis, Head of American Brands at Ram, adds, “Ram is built for those who push for the last tenth, and that’s exactly what WWE Superstars and UFC and PBR athletes do every day.”
Here’s how it breaks down: Ram will be seamlessly integrated into live events, broadcasts, and digital platforms across all three brands. Think exclusive Ram-branded content featuring your favorite athletes, VIP fan experiences, and interactive activations that will leave you in awe. For WWE fans, Ram will be a major presence at Friday Night SmackDown, WrestleMania®, SummerSlam®, and more, kicking off with a bang at the Royal Rumble® in 2026. UFC enthusiasts will see Ram as a presenting partner for select numbered events, with unprecedented access to UFC athletes for marketing campaigns. And PBR fans? Get ready for the PBR RAM Challenger Series and high-energy event openings with Ram trucks stealing the show.
But here’s the real question: Can this partnership truly elevate Ram’s brand to new heights, or is it just a flashy marketing stunt? Let’s not forget, Ram is already a leader in the truck market, offering everything from the light-duty Ram 1500 to the heavy-duty 5500 Chassis Cab. They’ve set benchmarks with America’s best full-size truck warranty, segment-first torque, and the most luxurious interiors. But with this partnership, they’re not just selling trucks—they’re selling a lifestyle. A lifestyle of grit, power, and determination that mirrors the spirit of WWE, UFC, and PBR.
As Ram continues to innovate with electrified offerings and global expansion under Stellantis, this partnership feels like the next logical step. But what do you think? Is this a winning strategy, or is Ram biting off more than it can chew? Sound off in the comments—we want to hear your take!
For more on Ram and Stellantis, visit their official channels: Stellantis Website, Ram Trucks, and follow them on social media: Facebook, Instagram, Twitter, and YouTube.
About TKO Group Holdings: TKO is a premium sports and entertainment powerhouse, owning UFC, WWE, and PBR, reaching 1 billion households across 210 countries. With over 500 live events annually, TKO is a global leader in sports marketing and experiential hospitality.
About WWE: WWE is the undisputed leader in sports entertainment, delivering family-friendly content to over 1 billion households in 20+ languages. From TV to streaming, WWE’s global reach is unmatched.
About UFC: With 700 million fans worldwide, UFC is the ultimate MMA organization, hosting 40+ events annually in prestigious arenas globally. Their digital presence is equally impressive, with 330 million social media followers.
About PBR: PBR is the ultimate bull riding experience, with 800+ riders competing in 200+ events annually across multiple tours. Their broadcasts on CBS and Paramount+ bring the thrill of the ride to millions.
This partnership isn’t just about trucks—it’s about redefining what’s possible when worlds collide. So, buckle up and get ready for the ride of a lifetime!
