Here’s a bold statement: The automotive aftermarket industry just got a major boost with the appointment of Lisa Shaw as the new head of marketing at Bodyshop Magazine. But here’s where it gets exciting—Lisa isn’t just stepping into a role; she’s stepping back into a world she knows intimately, bringing with her a wealth of experience that spans industries and continents. This move isn’t just a career shift; it’s a full-circle moment that promises to reshape the future of two powerhouse brands: Bodyshop Magazine and IBIS Worldwide.
Bodyshop Magazine, the UK’s leading automotive aftermarket publication, and IBIS Worldwide, the globe’s only provider of collision repair market conferences, are thrilled to welcome Lisa to their team. Her mission? To fuel their continued growth and innovation. And this is the part most people miss—Lisa’s journey isn’t linear. She’s not just an automotive marketing expert; she’s a cross-industry powerhouse who’s spent the last decade diving into science, technology, and engineering sectors before returning to her roots.
Lisa’s career is a testament to versatility. She spent eight transformative years at BASF, where she spearheaded campaigns that catapulted the RM and Glasurit brands into the spotlight. But her role didn’t stop at marketing. She was the driving force behind event management, brand advertising, and industry engagement, even playing a key role in sponsoring the prestigious Bodyshop Awards. Here’s the controversial part—while many marketers specialize in one niche, Lisa’s ability to seamlessly transition between industries raises the question: Is cross-sector experience the secret sauce to innovative marketing? Let us know what you think in the comments.
In 2016, Lisa pivoted to the science, technology, and engineering sectors, spending a decade at Sci-Tech Daresbury and BAE Systems Digital Intelligence. This detour wasn’t just a career move; it was a masterclass in adaptability and innovation. Now, as she returns to the automotive world, she brings with her a unique perspective that blends cutting-edge technology with traditional marketing strategies.
Lisa herself reflects on this transition: ‘This return represents a full-circle moment in my career, and I am excited to reconnect with familiar faces, build new relationships, and help shape the future of two respected industry brands.’ Her enthusiasm is palpable, and her vision is clear—to elevate Bodyshop Magazine and IBIS Worldwide to new heights.
Robert Snook, IBIS conference director, couldn’t be more thrilled. ‘Attracting someone of Lisa’s calibre into the business is a great endorsement of our strategy and ambition,’ he says. ‘Her appointment is a clear call to action for UK and international partners to collaborate with her. This brand-new role unlocks unlimited brand positioning and partnership opportunities, which will ultimately enhance the value for delegates attending our events in 2026.’
But here’s the thought-provoking question—as Lisa bridges the gap between automotive and tech, will her cross-industry expertise redefine how we approach marketing in niche sectors? Will her strategies inspire a new wave of innovation? We’d love to hear your thoughts. Leave a comment below and join the conversation. One thing’s for sure: with Lisa Shaw at the helm, the future of Bodyshop Magazine and IBIS Worldwide looks brighter than ever.
